With Sundance closing its curtains, the crowd-pleasing premiere of Marc Webb’s 500 Days of Summer, starring indie darlings, Joseph Gordon-Levitt and Zooey Deschanel (a festival regular and go-to-muse) marked the first stop on our 162 days to the film’s release on July 24. Ironically publicized as “not a love story,” and decked with linguistic magnets like “postmodern” and “indie,” this Fox Searchlight soon-to-be hit solidly caters to the lofty expectations of its vintage-groomed fans. Teaser already displays all the self-incriminating evidence:
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While most reviewers have found the Morgan Freemanish narration to be irritating, mechanically heralding “500 Days of Summer” at least 4 times (discounting subliminal echoes), I view this gesture by whoever made this trailer to be a giddy, uproarious send-up to the frothy romantic inquiries of Jean-Luc Godard, whose political ambitions were better explored in his earlier studies of male-female relationships as doomed transactions between need and desire, tedium and escape, Marx and Coca-Cola. Before embarking on his iconic Breathless, Godard was head of PR at Twentieth Century Fox’s Paris office for two years. No wonder he was so meticulous when it came to his future ad campaigns: leaving behind a unmistakable fingerprint on every poster printed and every teaser shown. Witness the assault of primary colors dropped on the viewer in the much iconic preview to Contempt, lead by an equally bold duet of voices listing all those moments one demands from art cinema: an unfulfilled caress, a forlorn glance, a cameo by Fritz Lang, and by default, those same qualities found in the budding business of trailers-as-art: black intertitles w/flashing words, and random clips from the feature film. Spot something similar?
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Much credit must be given to the lost heritage of 60s and 70s advertisements produced in the post-studio-system Hollywood, characterized by a stoic, fatherly voice-of-God inviting us to view the latest gritty entry of urban corruption and social unrest. Repeating the title of the film excessively with in-between montages consisting of purely outrageous scenes, pins the perfect mental memo for any moviegoer who wants to have his camp and eat it too. With the corninest of strategy and the best of focus-group psychology, how could anyone fall into the cracks of amnesia? Most of these enduring titles also happen to be in the new classics canon including West Side Story, Don’t Look Now, Strawdogs, and Klute.
Circling back to 300 Days, why the anachronistic homage to a forgotten practice, distancing your core audience with the most “annoying” of marketing weaponry, when kids these days are more prone to easy breezy wit over heavy meta in-joke? Given the sums of money Fox Searchlight poured into their yearly investments, it’s almost granted that the trailer acts as an invitation to the film’s reportedly unconventional time-skipping structure, a disciplinary device to assuage familiarity through readymade musical popcoctions, and what a hypnotic song–-Sweet Disposition by Australian band Temper Trap—is, washing away the initial discomfort with a Greatest-Hits reel of contemporary rom-com’s triad of affections and affectations: boy, girl, photogenic city. Last year: Nick and Norah’s NYC, Micah and Jo’s San Francisco. This year’s crime-free lovers’ spot: Tom and Summer’s Los Angeles.
As a sidenote, we will be returning to the indefinable figure of the Indie Darling, a kept creature of her times, from Anna Karina to Zooey Deschanel. In a future post, spurred by an unsatisfactory aftertaste of Andzrej Wajda’s New Wave feature, Innocent Sorcerers, we hope to dig not deeper behind the surface, but let that surface says something about our investigation. For those of you who have seen this film, keep those thoughts in mind.
Yesterday, on Good Morning America, during Britney’s performance of her new single, “Circus,” also the title of the latest effort to reboot her career, I notice the familiar tune of Nino Rota’s score for Fellini’s 8 1/2 (1963) as the opening and closing bookends for the song. Transporting us to some carnivalesque wonderland because you know…Fellini/Rota equals garish circus freaks and a barely sweating ringmaster attempting to sell the greatest show (I mean, preview) on earth, Britney is less of a performer than she was before, now a vampish marionette in the grand tradition of female has-beens, like Lola Montes and Mariah Carey, wearing her setbacks as pity points for fans’ financial support. By even comparing herself to the incredibly cluttered yet fluidly warm style of the late Italian master is more insulting if it was an intentional homage than simply browsing through Itunes for mood music.
To her credit, Britney revived my interest for Rob Marshall’s film adaptation (filming in the UK, due out 2009) of the Tony Award-winning musical, Nine (also thanks to Meg!), simply due to its stellar casting stunt alone: Daniel Day-Lewis, as the womanizing (ha, Britney) artist Guido with writer’s block, Nicole Kidman as his on-and-off again muse, Claudia, Judi Dench as the witty French reporter, Lilianne, Marion Cotillard as his faithful wife, Penelope Cruz as the voluptuous dim-witted mistress Carla, Sophia Loren as his Mamma only in memory, Kate Hudson as a composite character of American/European socialites parading around the set, and of course, the Duchess herself, Fergie as Guido’s first sexual conquest, a misunderstood monster of a whore Saraghina. Even though the film is adapted from a theater show and not directly a remake of the original Italian film, creating a compare/contrast profile chart of the character/actors gives us however, tiny of a clue, that Marshall is referring to both sources for his project rather than the musical itself (look at the exact hair styles!) and hopefully unlike its dour box office cousin, The Producers, another film-to-musical-to-film inbred, Nine should absorb or borrow the exuberant energy that made 8 1/2 a sensational box-office draw of its time, a classic in the kooky genre of films about films, transforming the behind-the-scenes of the production process into an exquisite confrontation between fantasy and memory, the tempting desire to let go and the stubborn will to create meaning.
As the reigning discourse around the word, “adaptation” brings to mind, the embarrassing accusations that the “film” didn’t do this or that justice to the “book,” or what I think is inevitably an impossible endeavor, one could distill the situations or more crucially, the sensual essence of the source, while taking liberties with how an actor will improvise spontaneously with words and gestures, or how a whole scene could be shot from a perspective that goes beyond what the book can imagine. Upon digging through the photo archives of 8 1/2, who could have known that Sophia Loren, visiting the set of the original film, would star in its redo’s remake. If originality is inherent in the original, could originality be transferable to a copy, cutting its ties to the original, plain and simple? I find it better to move away from the iron curtain of fidelity and towards a more conducive discussion around intertextuality. Excuse my academic jargon, but the term means what it says, suggesting the play of allusions and references that one cultural object refers to another. Rather than speaking in ad finitum about a singular piece, the plenitude of experiences between texts bring us closer to dissecting changing attitudes about times present and past, and how subjective interpretations are being filtered as objective criticism. If professional and amateur critics like to spin personal anecdotes only for the sake of attention, followed by defending their preferences through external standards of good taste, than for better or worse, in the probing spirit of 8 1/2, to think about the trivial and profound relations from one book to another, from one film to another, would surrender the human ego to the witness stand as its own judge and prosecutor…the artist have already sold his soul to the devil, it’s a matter of how long he can keep it.
Britney’s “I’ll just wiggle around the playpen” routine, listen for the beginning: